Job Opening at RS Hunter Limited

• Job Opening at RS Hunter Limited
  
  RS Hunter is recruiting to fill the position of:
  
  VACANCY - REGIONAL TRADE MARKETING
  LOCATION: Lagos
  
  RS Hunter Limited, a firm committed to offering full HR outsourced services to take away the day to day challenge of finding the right people. At RS Hunter we believe our clients have the resources, what we do is to galvanise, advice and, partner with our clients to understand the peculiarities of their businesses and then find the best solutions and best HR strategies that work.
  
  JOB ROLE:
  To achieve business goals and brand saliency by devising strategies for the specific region, in line with the overall brand strategy and subsequently plan and implement the same at the regional level.
  
  KEY RESPONSIBILITIES:
  Develop country visibility plan:
  PICOS development
  Develop brand execution guidelines by outlet type & category
  Brand collateral requirements
  Costing of brand collateral
  Visibility budget
  Procurement logistics & deployment
  Visibility targets
  Set monthly rollout targets
  Deployment timelines
  Zone plans
  Granulate plan to zone level
  Market Visits and Audit
  
  Branding:
  Identify and evaluate branding opportunities across various channels within the region.Conduct audit of the various channels to ensure all Branding is as specified.
  Implementation of Company’s Retail Store Strategy.
  Rollout of Company’s stores as per set brand guidelines ( Expo, Express+, Express, ARPP, XPOD)
  Ensure implementation of brand guidelines and superior look & feel for ( Trade, Express+, Express, ARPP, XPOD)
  Key project team member for rollout of Company’s retail stores
  
  Visibility/Noticeability:
  Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.
  Ensure visibility across all channels in the region.
  Develop innovative ways of ensuring the brand is visible.
  Calculate ROI for all visibility projects.
  Conduct periodic audit to ensure that outdoor material are up to date and meet specified standards
  Innovation
  
  New Product Launch:
  Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means.
  Deployment of support collateral material
  Defining type of collateral to be used in trade
  NFA & P.Os for support collateral
  Target setting on no. of outlets for collateral deployment
  Placement of material through agencies or sales team
  Removal of materials for expired campaigns through agencies or sales team
  
  Communication:
  Ensure that all communication for the region is simple and easily understood by all target audience
  Ensure communication is done in relevant local languages to ensure reaching wider target audience.
  Ensure that all Marcomms activities take place, monitored and ensure quality assurance
  
  Sponsorship:
  Ensure Co branding partnerships are well leveraged in the regions
  Identify and leveraging suitable sponsorship opportunities to help project brand visibility/generate ROI
  
  Reporting & Capacity Development:
  Design regional and zonal trade-related promotions and campaigns with an objective of improving brand adoption and top of mind
  Market visits & coaching of Regional teams.
  Updated country visibility dashboard & trackers
  Monthly visibility review with RMMs to assess performance against set targets
  POS Allocation Reports
  POS Deployment Reports
  Deployment targets updates
  Retail audit scores updates
  Internalization of PICOS by all sales team members & RMMs
  Facilitate PICOS workshops to sales team & region TMMs
  Visibility planning & execution capability at zone level
  
  EDUCATION & EXPERIENCE:
  A recognized university degree, an MBA will be an added advantage
  At least 5-7 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
  Capacity to ensure adoption of brand and improve top of market awareness
  Other Requirements:
  Achieving Business Success
  Delighting the customer
  Displaying Entrepreneurial Spirit
  
  TO APPLY:
  The application process requires you to Subscribe to RS Hunter Limited [HR-Admin] For Jobs Notification in Your Mail Box using this Subscribe LINK-HERE & Check your E-mail inbox for a Verification message from ‘Feedburner E-Mail Subscriptions‘ immediately After Subscribing; to Activate Subscription! than;Interested candidates should send CV to: vacancy@rs-hunter.com using job title as subject.
  
  DUE DATE: 30th May, 2013