Area Business Manager - Needed .. Airtel Nigeria

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  Area Business Manager - Modern Markets
  Employer: Airtel Nigeria
  
  REPORTS TO;
  ZONAL BUSINESS MANAGER
  DIVISION/ DEPARTMENT
  SALES & DISTRIBUTION
  LOCATION: Bayelsa State
  
  AIRTEL NIGERIA
  
  Job Title: Area Business Manager - Modern Markets
  
  JOB PURPOSE
  To sustain and enhance targeted gross revenue in respective territory or designated rural area by effective implementation of planned sales and distribution strategies that are aimed at improving the distribution channel.
  
  PRINCIPAL ACCOUNTABILITIES
  
  MAJOR ACTIVITIES
  1. To Increase Active retail outlets...
  EXPECTED END RESULT; To control the distribution width and depth of the territory by ensuring more retail outlets carry the Airtel brand.
  2. To increase number of Channel Partners
  EXPECTED END RESULT; To identify and recruit suitable channel partners and dealers who will drive the effective distribution of Airtel products in the trade.
  EXPECTED END RESULT; To Network with Channel partners and the dealers and thereby increase penetration within the territory.
  EXPECTED END RESULT; Ensure adherence of channel partners and dealers to all guidelines as this will help ensure their profitability and sustain demand.
  3. To achieve recharge sales and BTS revenue target within territory
  EXPECTED END RESULT; To coordinate all sales activities so that sales turnover are optimized.
  EXPECTED END RESULT; To effectively and timely communicate all schemes/ product launches to distributors and retailers.
  EXPECTED END RESULT; Constantly identify opportunities for driving activation, recharge sales and other sales within territory.
  4. To achieve Gross Pre Paid targets
  EXPECTED END RESULT; To maximize sales through effective execution and implementation of placement and distribution strategies
  5. To manage, train and develop FSE
  EXPECTED END RESULT; To coordinate with Sales Training Function for product, process and behavioural trainings of field sales employees.
  EXPECTED END RESULT; Constantly ensure field sales employees are optimally deployed by advising channel partners and dealers on route planning, territory management, etc.
  6. Channel branding and visibility
  EXPECTED END RESULT; Ensure appropriate branding is carried by all active outlets within the territory.
  EXPECTED END RESULT; Identify visibility opportunities for Airtel brand within the territory
  7. To ensure the Employee Engagement scores are in line with the targeted scores of the zone.
  EXPECTED END RESULT; Continuously motivating the front line by leading from the front and setting examples for them to follow and to ensure that all their genuine problems are taken care of.
  MAJOR CHALLENGES
  -_->Expanding the distribution coverage: Appointing new distributors and managing, sustaining and retaining retail outlets.
  -_->Effective and timely communication of all schemes and product launches to distributors & retailers
  -_->Managing a territory as well providing leadership to a team.
  
  KEY DECISIONS
  -_->Responding to market dynamics and recommending measures to increase sales from existing & new retailers.
  -_->Constantly tracking and reviewing distributors and their FSEs on their sales and market expansion.
  
  DIMENSIONS (METRIC MEASURES)
  (1) Gross pre-paid adds (2) Recharge revenue
  (3) Channel Satisfaction Score (4) Active retail outlets
  (5) Number of Distributors (6) Team size
  
  SKILLS & KNOWLEDGE
  EDUCATIONAL QUALIFICATION
  Graduate degree, an MBA will be an added advantage
  RELEVANT EXPERIENCE
  5 - 7 years preferably in FMCG, Consumables & telecom
  http://www.africa.airtel.com/wps/wcm/connect/africaairtel/nigeria/careers/work_with_us/