Careers at GSK
- Careers at GSK
LOCATION - Lagos, Nigeria
Our Client
We overview of what GSK does worldwide including information on our three main business areas: Pharmaceuticals, Vaccines and Consumer Healthcare.
VACANCY - PRODUCT MANAGER
JOB PURPOSE
To set brand strategic direction and provide leadership and recommendations for the development and implementation of brand marketing plans of assigned portfolio for Anglophone West Africa region.
KEY RESPONSIBILITIES
Develop and implement brand strategy to achieve revenue, profit / market share and life cycle objectives for brands in the assigned portfolio within Anglophone West Africa.
Review brand strategy periodically, to exploit positive changes in environment or to effectively manage constraints to its implementation for the achievement of brand / portfolio objectives
Launch new brands assigned to the portfolio to ensure future health of the company’s product portfolio.
Identify portfolio growth opportunities in the market to explore the commercial potentials of such opportunities
Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium
Develop and dispatch relevant brand promotional materials to the field force in a timely manner
Effectively manage cross-functional teams of internal customers e.g. sales, medical, regulatory, demand management, procurement etc to ensure an optimal mix of the key elements for the success of all brands in the portfolio
Actively participate in relevant medical conferences (local and international) to build a positive image for brands, encourage brand loyalty and share best practice learning’s for the brands
Manage brands with extended brand teams (cross-functional) for best operational and strategic results
Train medical representatives on brand technical knowledge and brand selling to facilitate the attainment of brand sales objectives
Train representatives-on-the-job to improve product knowledge and selling skills.
Design all brand materials for internal and external communications in line with global brand standards and specifications e.g. logo, pantone colours etc
Effectively manage medical, regulatory and marketing information on brands to achieve portfolio objectives in line with Promotion & Marketing Codes/Policies and SOPs(standard operating procedures).
Carry out above-the-line (ATL) or below-the-line (BTL) health educational programmes, where necessary, for the attainment of brand strategic objectives
JOB QUALIFICATIONS
Applicants must possess Pharmacy degree and a minimum of 4-5 years commercial experience
Sales representative experience (preferably ethical pharmaceutical) is essential.
COMPETENCIES
Strategic thinking
Brand management skill is an added advantage
Project management
Time management
Computer literacy skills-Excel and Power point
Sales forecasting and inventory management skills
Communication and presentation skills
Interpersonal relationship management
CLICK HERE TO APPLY