Monday, 12 August 2013

Guinness Nigeria Plc, Our Strategy

Guinness Nigeria plcGuinness Nigeria Plc, Our Strategy

At Guinness Nigeria, our strategy is to drive organic growth in premium drinks. We will invest to take leadership positions in every category and consumer occasion in which we choose to compete.

A core theme is our passion towards consumers and customers. It should come as no surprise then that we continually seek to understand what our consumers and shoppers want.

This insight informs our customer relationships and helps people celebrate with our brands every day, everywhere.